Consumer Distrust Cost US Brands $756B

..Did you switch brands last year? 41% of consumers did costing U.S. brands $756 billion! The main reasons were poor personalization and lack of trust. 

According to this study by Accenture, it’s catch-22 because consumers are frustrated when brands fail to deliver relevant shopping experiences but are also concerned about personal data privacy.

Here’s the article in Mediapost.