The Growing Potential of Chinese Brands

Brands liberate markets and China has much to celebrate with their brands. President Xi has talked about the Chinese Dream. Can its brands supply the aspiration and inspiration to its people?

As I said on China Global TN, we should applaud Chinese brands success. In 2014 the brand value of the top 100 Chinese brands was $380B today it’s $680B! It’s added more value than the US stock market!

However, rising stars can burn out fast, Just consider the potential plight of ZTE in the face of American vitriol. What’s clear is that China is propelling to a consumption-based economy from a production based economy. It’s no longer the copier but the copied. In this segment, with China Global TN we discuss the implications.

Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken

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