Why did Pepsi lose the Cola war?

Did you know that in the famous blind tastes back in the 80’s Pepsi in their core research and their iconic “Take the taste test” advertising campaigns Pepsiused 1-ounce cups and people preferred Pepsi over Coca-Cola? But in real life, people found 20 ounces of Pepsi to be too sweet and preferred Coke.

Lesson learned. Do your customer research. 

Author: Dean Crutchfield

In an award-winning career, Dean has created new brands, built businesses and revitalized some of the world's most iconic brands.