How do Retailers Differentiate and Build Reputation?

Was Build a Bear’s “Pay your age” a success? It certainly garnered substantial media Screen Shot 2018-07-30 at 9.11.43 AMcoverage. What can retailers be doing about standing out in the crowded market with marketing that’s sustainable?

Here are some thoughts I shared with China Global Television.

Author: Dean Crutchfield

In an award-winning career, Dean has created new brands, built businesses and revitalized some of the world's most iconic brands.