Check Out an Amazon Go Store

If you want to glimpse the future of retail, check out an Amazon Go store.

They’re sleek and modern, with a minimalist vibe. Black merchandise racks. Wood veneer. Polished concrete. Pop music plays softly in the background; cameras nestled in the ceiling monitor your every move as you wander the aisles.

“Big deal,” you may be thinking. “Sounds like Whole Foods.” True. But you won’t see a single cashier, cash register, or self-service checkout stand.

Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken

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