Crises are like particle accelerators for brands. It’s not a matter of if, but when. All organizations spanning all business sectors face the reality of crisis. Privately held mom-and-pop shops, publicly held conglomerates and nonprofit foundations. None are immune. Whether an act of God or act of Man, a crisis will hit and, by its very nature, will hit when least expected.
Too many crises end in cataclysmic failure because companies fail to realize that the initial story is often just the appetizer. When news and social media burst when crisis strikes you need to marshall a crisis team and open all lines of communication with a bold response within 24hrs.
At the IAA Global conference on November 6th in NYC, I will be presenting about brands in chaos and how to manage crisis.