P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad – WSJ

Gillette is taking a realistic look at what’s happening today, and aiming to inspire change by acknowledging that the old saying ‘Boys Will Be Boys’ is not an excuse.

As I shared with the WSJ it’s a risky move. On one hand, it creates a credible, believable, and upfront conversation that takes brutal honesty and tough decisions, on the other hand, does the customer want to be told they’re a naughty boy? Here’s a link to the article.

 

Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken