Rebranding? Keep An Eye On These Eight Important Things

Great article from Forbes that sheds some useful insights on why and when to rebrand…

“Rebranding can be a good way to better reflect your company’s current focus and growth, but the process must be handled with the utmost care. Otherwise, you risk alienating your existing customers while failing to attract any new ones.

Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken