NBC – LeBron takes Super Bowl off roading in GM’s new electric Hummer

“There is still power in the Hummer brand,” Dean Crutchfield, a branding expert at Crutchfield and Partners, said. “America likes it big. Not everyone wants to be Paris slim, and Hummer is a symbol of American success.” Article.

Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken