Subway Reveals Major New Brand Look

Looking to connect with younger guests and cement its role as a fresh-food leader, Subway changed its logo, store design, and so much more.
Subway’s revamped design was built with the customer, and the future, in mind. Consider it Subway’s new duds to the biggest party in foodservice.
On Monday, the chain with 45,000-plus units globally unveiled what it’s labeling the most extensive launch in company history: a massive brand evolution that affects everything from pictures and colors to function and form. The hefty investment, which began in earnest around two years ago and will take “multiple years to rollout,” will help Subway remain at the forefront of a category it has historically fronted—freshness and quality—and broaden its appeal with younger customers, says Chris Carroll, Subway’s chief advertising officer.
“We can now go in with confidence and get more aggressive in our engagement,” Carroll says. “It’s like going into a party when you have a new outfit on. You feel more confident than if you were in an old pair of jeans.” Read more here.

How to turn marketing efficiency into growth

Growth leaders are adept at finding money to invest in initiatives that drive revenue. In this interview, Libby Chambers, Western Union’s chief strategy, product, and marketing officer talks with McKinsey’s Barr Seitz about how she has focused on ratcheting up marketing effectiveness and efficiency to release funds for growth programs. Read more.

Here’s Who Could Lead Uber Out of its Scandals

…Who can steer Uber into a new chapter? JP Mangalinda at Yahoo asked me who should be the COO Travis was looking for. I recommended a woman. Here’s why:

Read more with Yahoo Financial.

Taxi!

It’s Cannes and it’s all about Prizes for Great Campaigns…

and great parties!

As you’ll see the secret of great campaigns is that they’re smart, succinct and hold surprise.

http://www.festival-cannes.com/en/festival/

 

 

People are a Brand’s Greatest Asset

If your people are excited and focused, a business will adapt to the change.

people circle

See and Believe

Whether your big or small the only way to know how customers see your business is to look at it through their eyes.

BrandsActive. A New Way to Impact the World

BrandsActive has just launched with a mission to unite brands, pool talent, and tap expertise to provide solutions that will help stop 1.4M children from starving to death across Nigeria, South Sudan, Somalia, and Yemen. Would love your support! http://www.BrandsActive.com