Growth leaders are adept at finding money to invest in initiatives that drive revenue. In this interview, Libby Chambers, Western Union’s chief strategy, product, and marketing officer talks with McKinsey’s Barr Seitz about how she has focused on ratcheting up marketing effectiveness and efficiency to release funds for growth programs. Read more.
Read more with Yahoo Financial.
and great parties!
As you’ll see the secret of great campaigns is that they’re smart, succinct and hold surprise.
If your people are excited and focused, a business will adapt to the change.
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