CGI models and future of fashion industry

Fad Or Fixture: How Relevant Are CGI Models To The Fashion And Beauty Industries?

The question is, do CGI models hold true value for such businesses, or is this just a fad? Is such a move merely about gaining from some of the hype such models currently present? Or can it in fact drive ROI for the brands making use of them long term?

Following on from the Fashion shows in NYLON I spoke with CGTN’s Rachelle Akuffo about growing popularity of CGI models. Here’s the link.

 

 

Unilever CEO wants brands with purpose or they’re out

Bloomberg News “As chief executive officer of Unilever, Paul Polman transformed the sprawling maker of Dove soap, Knorr stock cubes, Cif cleaning sprays, and Hellmann’s mayonnaise into a test bed for the idea that companies can benefit from affiliation with social causes, such as improved hygiene or better access to toilets. While investors and analysts were initially skeptical, Polman was ultimately lauded for redefining the corporation as something more benign than a purely profit-driven enterprise, even as margins edged up slightly from the midteens to almost 20% during his tenure. Now, Alan Jope, the Scotsman who succeeded Polman in January, is amping up the strategy. Article here.

Rebranding? Keep An Eye On These Eight Important Things

Great article from Forbes that sheds some useful insights on why and when to rebrand…

“Rebranding can be a good way to better reflect your company’s current focus and growth, but the process must be handled with the utmost care. Otherwise, you risk alienating your existing customers while failing to attract any new ones.

Brands are not owned they’re borrowed from the customer

How Uber Can Fix Its Reputation

“An arrogant behemoth”

From Yahoo Financial:

Dean Crutchfield, a New York-based branding specialist, struck an even more dire tone than Kerris.

“The first thing they have to recognize is that brands, like people, get sick,” Crutchfield explained. “Uber needs to admit it’s slightly broken. This was a cool, game-changing brand, and now it’s an arrogant behemoth. It sort of lost itself in its success. One has to respect customer and driver’s emotions, and I think they’ve forgotten about that. It’s a problem not just of their business, it’s a problem of the leadership. That leadership reflects poorly on the brand.”

Crutchfield pointed to United Airlines’ (UAL) recent controversy, in which a passenger was forcibly removed from a flight. United CEO Oscar Munoz exacerbated the public backlash by initially blaming the passenger for the brouhaha. United subsequently issued several apologies and promised a sweeping review of policies, particularly around crew behavior and passenger incentives.

“[T]here was a real arrogance where the CEO did not recognize their weaknesses and faults,” Crutchfield said.

Uber, for its part, knows it has a serious problem on its hands. Kalanick told employees in March he planned on hiring a COO “who can partner with me to write the next chapter in our journey.” Uber board member Arianna Huffington, meanwhile, is helping lead an “urgent” investigation into one engineer’s sexual harassment claims against the company.

But while that’s certainly a start, it’s clear company-wide changes to Uber must go far deeper. Full article.

Brilliance Versus Trust?

Conundrum or simple decision? You decide:
Bril·liance
ˈbrilyəns/
noun
noun: brilliance; noun: brilliancy
  1. intense brightness of light.
    “the nights were dark, lit only by the brilliance of Aegean stars”
    Synonyms: brightness, vividness, intensity

    • Vividness of color.
      Synonyms: brightness, vividness, intensity

    • Exceptional talent or intelligence.
      “he’s played the stock market with great brilliance”
      Synonyms: genius, intelligence, wisdom, sagacity, intellect

      Trust
      trəst/
      noun
      1. Firm belief in the reliability, truth, ability, or strength of someone or something.
        “Relations have to be built on trust”
        Synonyms: confidence, belief, faith, certainty, assurance, conviction, credencereliance
        “Good relationships are built on trust”
        Law: Confidence placed in a person by making that person the nominal owner of property to be held or used for the benefit of one or more others.verb: believe in the reliability, truth, ability, or strength of.
        “I should have trusted her”

How A Logo’s Color Shapes Your Mind

screen-shot-2017-03-05-at-5-35-32-pmCut Through The Clutter https://www.fastcodesign.com/3054339/evidence/how-a-logos-color-shapes-consumers-opinion-of-a-brand