CGI models and future of fashion industry

Fad Or Fixture: How Relevant Are CGI Models To The Fashion And Beauty Industries?

The question is, do CGI models hold true value for such businesses, or is this just a fad? Is such a move merely about gaining from some of the hype such models currently present? Or can it in fact drive ROI for the brands making use of them long term?

Following on from the Fashion shows in NYLON I spoke with CGTN’s Rachelle Akuffo about growing popularity of CGI models. Here’s the link.

 

 

Unilever CEO wants brands with purpose or they’re out

Bloomberg News “As chief executive officer of Unilever, Paul Polman transformed the sprawling maker of Dove soap, Knorr stock cubes, Cif cleaning sprays, and Hellmann’s mayonnaise into a test bed for the idea that companies can benefit from affiliation with social causes, such as improved hygiene or better access to toilets. While investors and analysts were initially skeptical, Polman was ultimately lauded for redefining the corporation as something more benign than a purely profit-driven enterprise, even as margins edged up slightly from the midteens to almost 20% during his tenure. Now, Alan Jope, the Scotsman who succeeded Polman in January, is amping up the strategy. Article here.

Here’s Who Could Lead Uber Out of its Scandals

…Who can steer Uber into a new chapter? JP Mangalinda at Yahoo asked me who should be the COO Travis was looking for. I recommended a woman. Here’s why:

Read more with Yahoo Financial.

Taxi!

Brilliance Versus Trust?

Conundrum or simple decision? You decide:
Bril·liance
ˈbrilyəns/
noun
noun: brilliance; noun: brilliancy
  1. intense brightness of light.
    “the nights were dark, lit only by the brilliance of Aegean stars”
    Synonyms: brightness, vividness, intensity

    • Vividness of color.
      Synonyms: brightness, vividness, intensity

    • Exceptional talent or intelligence.
      “he’s played the stock market with great brilliance”
      Synonyms: genius, intelligence, wisdom, sagacity, intellect

      Trust
      trəst/
      noun
      1. Firm belief in the reliability, truth, ability, or strength of someone or something.
        “Relations have to be built on trust”
        Synonyms: confidence, belief, faith, certainty, assurance, conviction, credencereliance
        “Good relationships are built on trust”
        Law: Confidence placed in a person by making that person the nominal owner of property to be held or used for the benefit of one or more others.verb: believe in the reliability, truth, ability, or strength of.
        “I should have trusted her”

Twitter: No Bump from Trump

leaderTwitter Inc.’s disappointing fourth quarter and confusing comments by its executives about increased usage further confirmed its user growth has stalled, putting the company at the center of takeover chatter again.

http://snip.ly/b24pc

Turn Me On

Grscreen-shot-2016-12-16-at-4-11-43-pmeat brands are about storytelling and brand voice success comes when you mitigate the turned-off reaction.

Procter & Gamble Co. is striking back in the razor wars

screen-shot-2016-12-16-at-9-34-50-amCategory busters abound, P&G fires a salvo with a digital campaign taking aim at online rival Harry’s and Dollar Shave Club. Here’s what I shared with Sharon Terlep at The Wall Street Journal:

“Being less serious — and less ostentatious — is a smart move for Gillette, which turned consumers off with decades of marketing aimed at making men feel obligated to buy its razors. The category has been dominated by inadequacy marketing, with things like ‘The best a man can get,” Gillette’s tagline. The Dollar Shave Club and Harry’s come at it with something fun and innovative. The “Welcome Back” concept creates some curiosity, and that’s what it’s about. The question is: Is it too late?”