Brands are not owned they’re borrowed from the customer

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Subway Reveals Major New Brand Look

Looking to connect with younger guests and cement its role as a fresh-food leader, Subway changed its logo, store design, and so much more.
Subway’s revamped design was built with the customer, and the future, in mind. Consider it Subway’s new duds to the biggest party in foodservice.
On Monday, the chain with 45,000-plus units globally unveiled what it’s labeling the most extensive launch in company history: a massive brand evolution that affects everything from pictures and colors to function and form. The hefty investment, which began in earnest around two years ago and will take “multiple years to rollout,” will help Subway remain at the forefront of a category it has historically fronted—freshness and quality—and broaden its appeal with younger customers, says Chris Carroll, Subway’s chief advertising officer.
“We can now go in with confidence and get more aggressive in our engagement,” Carroll says. “It’s like going into a party when you have a new outfit on. You feel more confident than if you were in an old pair of jeans.” Read more here.

Here’s Who Could Lead Uber Out of its Scandals

…Who can steer Uber into a new chapter? JP Mangalinda at Yahoo asked me who should be the COO Travis was looking for. I recommended a woman. Here’s why:

Read more with Yahoo Financial.

Taxi!

How Uber Can Fix Its Reputation

“An arrogant behemoth”

From Yahoo Financial:

Dean Crutchfield, a New York-based branding specialist, struck an even more dire tone than Kerris.

“The first thing they have to recognize is that brands, like people, get sick,” Crutchfield explained. “Uber needs to admit it’s slightly broken. This was a cool, game-changing brand, and now it’s an arrogant behemoth. It sort of lost itself in its success. One has to respect customer and driver’s emotions, and I think they’ve forgotten about that. It’s a problem not just of their business, it’s a problem of the leadership. That leadership reflects poorly on the brand.”

Crutchfield pointed to United Airlines’ (UAL) recent controversy, in which a passenger was forcibly removed from a flight. United CEO Oscar Munoz exacerbated the public backlash by initially blaming the passenger for the brouhaha. United subsequently issued several apologies and promised a sweeping review of policies, particularly around crew behavior and passenger incentives.

“[T]here was a real arrogance where the CEO did not recognize their weaknesses and faults,” Crutchfield said.

Uber, for its part, knows it has a serious problem on its hands. Kalanick told employees in March he planned on hiring a COO “who can partner with me to write the next chapter in our journey.” Uber board member Arianna Huffington, meanwhile, is helping lead an “urgent” investigation into one engineer’s sexual harassment claims against the company.

But while that’s certainly a start, it’s clear company-wide changes to Uber must go far deeper. Full article.

How A Logo’s Color Shapes Your Mind

screen-shot-2017-03-05-at-5-35-32-pmCut Through The Clutter https://www.fastcodesign.com/3054339/evidence/how-a-logos-color-shapes-consumers-opinion-of-a-brand

Twitter: No Bump from Trump

leaderTwitter Inc.’s disappointing fourth quarter and confusing comments by its executives about increased usage further confirmed its user growth has stalled, putting the company at the center of takeover chatter again.

http://snip.ly/b24pc

Turn Me On

Grscreen-shot-2016-12-16-at-4-11-43-pmeat brands are about storytelling and brand voice success comes when you mitigate the turned-off reaction.