Looking to connect with younger guests and cement its role as a fresh-food leader, Subway changed its logo, store design, and so much more.
On Monday, the chain with 45,000-plus units globally unveiled what it’s labeling the most extensive launch in company history: a massive brand evolution that affects everything from pictures and colors to function and form. The hefty investment, which began in earnest around two years ago and will take “multiple years to rollout,” will help Subway remain at the forefront of a category it has historically fronted—freshness and quality—and broaden its appeal with younger customers, says Chris Carroll, Subway’s chief advertising officer.
“We can now go in with confidence and get more aggressive in our engagement,” Carroll says. “It’s like going into a party when you have a new outfit on. You feel more confident than if you were in an old pair of jeans.” Read more here.