Carlsberg Is Launching a Line of Men’s Grooming Products, All Made With Beer

Screen Shot 2015-06-18 at 10.26.38 PMBarman. Mine’s a Carlsberg (shampoo). I’m not kidding. Beer suds and lather?…

Here’s what Robert Klara and I brewed  over at Adweek:

http://www.adweek.com/news/advertising-branding/carlsburg-launches-beer-based-grooming-products-men-165431