It’s often said there are three ways you can employ brand consulting: Good, fast and cheap, but you can’t have all three. Perhaps there is an upside in the growing presence of cheap online “design” services? Put simply, brand building is based upon what you believe in the brand i.e. the feeling and what you get from the brand i.e. the experience. Cheap online design supplies neither and therefore, promotes the power of the more sophisticated brand consulting offer.
As Peter Drucker said, competitive advantage is based either on price or on differentiation. The same goes for branding and design services. Let’s hope both win as there is plenty to share out there.