Dean Crutchfield: In the Press III

Dean Crutchfield insights on marketing and brands across a variety of media and press, Microsoft, Visa, GM, Coke, Pepsi, American Airlines, Olympics,

Are the Olympics worth it?
Sophia Banay, April 11th 2008, Portfolio

http://www.portfolio.com/news-markets/top-5/2008/04/11/Olympic-Sponsorship-Dangers

Beverage Bigs Battle Bottle backlash

Kenneth Hein, February 17th 2008, Brand Week

http://www.indiaresource.org/news/2008/1021.html

Tailspin gets a new meaning

Michael Bush, April 14th 2008, Advertising Age

http://www.accessmylibrary.com/coms2/summary_0286-34404513_ITM

Sinatra still the chairman with hit album

Kamau High, August 14th 2008, Billboard

http://www.reuters.com/article/entertainmentNews/idUSN2329184820080523

At 100 GM looks ahead to better days

Steve Miller, August 21st 2008, Brand Week

http://www.brandweek.com/bw/content_display/news-and-features/automotive-travel/e3iea21f1e730544128c2cdca728d337bb7

Critics say Gates-Seinfeld duo no laughing matter

Suzanne Vranica, September 8th 2008, Wall Street Journal

http://online.wsj.com/wsjgate?subURI=%2Farticle%2FSB122082676065908265-email.html&nonsubURI=%2Farticle_email%2FSB122082676065908265-lMyQjAxMDI4MjAwODgwMjg2Wj.html

Visa dangles $600 Million for Holding Co. That can help it regain identity

Rupal Parekh, September 8th 2008, Advertising Age

http://adage.com/agencynews/article?article_id=130960&search_phrase=visa

Microsoft’s new ad creates PR possibilities

Aarti Shah, September 10th 2008, PR Week

http://www.prweekus.com/Microsofts-new-ad-creates-PR-possibilities/article/116482/

Dean Crutchfield: In the Press VI

Insights on the world of brands and marketing across the media and press, Bing, Microsoft, Unilever, P&G, Doritos, Michael Phelps, Super Bowl, Doctor Pepper, Olympics,

‘Search Overload Syndrome’: Bing campaign takes on Google
Nick Eaton, June 3rd 2009, Seattlepi.com

http://blog.seattlepi.com/microsoft/archives/170248.asp?source=rss

With Bing, Microsoft marketing push aims to shift spotlight from Google
Sharon Pian Chan, June 4th 2009, The Seattle Times

http://seattletimes.nwsource.com/html/microsoft/2009298137_bing04.html

Soap Makers, Others hitch ads to swine flu

Emily Steel, April 30th 2009, The Wall Street Journal

http://online.wsj.com/article/SB124104831476470887.html

Monster, Doritos score in big game blitz – Superbowl 09
Suzanne Vranica, February 4th 2009, The Wall street Journal

http://online.wsj.com/article/SB123354146320838135.html?mg=com-wsj

Pool fool letting endorsement deals go up in smoke
Andrea Peyser, February 4th 2009, New York Post

http://www.nypost.com/seven/02022009/news/columnists/pool_fool_letting_endorsement_deals_go_u_153152.htm

Ads glitz sacked by $lump – Superbowl 09
David Li, February 4th 2009, New York Post

http://m.nypost.com/ms/p/nyp/nyp/view.m?id=23930&storyid=153223

Super Bowl spotlight isn’t all good for Cash4Gold

Michael Bush, February 9th 2009, Advertising Age

http://adage.com/superbowl09/article?article_id=134410

It’s so uncool not to be in the brand band

Jenny Mcartney, January 9 2009, The Sunday Telegraph

http://www.telegraph.co.uk/opinion/main.jhtml?xml=/opinion/2007/06/10/do1007.xml

Free Dr. Pepper for All as Guns N’ Roses album releases is set

Michael Bush, December 8th 2008, Advertising Age

http://adage.com/article?article_id=131958

Dean Crutchfield: In the Press VII

Dean Crutchfield insights on marketing and brands across a variety of media and press: Subaru, Hummer, Obama, GM, General Motors, Microsoft, Bing, Brinks, Shaq, Twitter,

Thrifty Fans help Subaru Weather the Recession

Todd Wasserman, September 19th, 2009, Brandweek

http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i0d52172227325f2868cd78baa0c610a3

Hummer’s next ride

Matt Vela, September 11th, 2009, Porfolio.com

http://www.portfolio.com/business-news/2009/09/11/stakes-for-chinese-auto-firm-considering-buying-hummer/

Ten things to think about hard before featuring the Chairman in the Advertising
Michael Bush, September 14th, 2009, AdAge

http://adage.com/article?article_id=138984

DJ plays up Obama’s cool-guy spin

Abby Phillip, July 14th, 2009, Politico.com

http://www.politico.com/news/stories/0709/24877.html

What Did Shaq Just Tweet? A New Web Site Knows

Richard Sandomir, July 3rd, 2009

http://www.nytimes.com/2009/07/04/sports/04jock.html?_r=1&ref=sports

Brinks set to unveil an $120M rebranding effort

Natalie Zmuda, June 30th 2009, Adage

http://adage.com/article?article_id=137686

Microsoft’s Ballmer pledges big budget for Bing

Nick Eaton, June 3rd 2009, Seattlepi.com

http://blog.seattlepi.com/microsoft/archives/171648.asp

Nike Quietly Goes Green

Reena Jana, June 11th 2009, Business Week

http://www.businessweek.com/magazine/content/09_25/b4136056155092.htm?campaign_id=rss_daily