Dean Crutchfield: In the Press I

Dean Crutchfield insights on marketing and brands across a variety of media and press: McDonald’s, Post Office, Docks, Starbucks, Ad agencies in down turn, Superbowl, Humor in advertising,

A Brand new day

Kamau High, October 2008, Billboard

http://www.billboard.biz/bbbiz/search/article_display.jsp?vnu_content_id=1003839362

Ad agencies, already lean, are cutting their payrolls

Suzanne Vranica, October 13th 2008, The Wall Street Journal

http://online.wsj.com/article/SB122384687637226819.html

Striving for balance between losses and laughs
Stuart Elliott, October 14th 2008, The New York Times

http://www.nytimes.com/2008/10/15/business/media/15adco.html?ref=business

Super Bowl Hit, recession fears blitzing ad industry showcase
Holly Sanders, February 8th 2008, New York Post

http://www.nypost.com/seven/12012008/business/super_bowl_hit_141680.htm

A new look for McDonald’s
Matt Vella, December 8th 2008, Business Week

http://www.businessweek.com/innovate/content/dec2008/id2008123_918813.htm

TV campaign is culture shift for Starbucks

Stephanie Kang, November 17th 2007, The Wall Street Journal

http://marketinganalyst.blogspot.com/2007/11/tv-campaign-is-culture-shift-for.html

Post Office aims to leave yesterday’s image behind

Stuart Elliott, October 23rd 2007, The New York Times

http://www.nytimes.com/2007/10/23/business/media/23adco.html?n=Top/Reference/Times%20Topics/Organizations/P/Postal%20Service

Docks to woo women at trunk shows

Suzanne Vranica, October 1st 2007, The Wall Street Journal

http://blogs.wsj.com/runway/2007/10/01/dockers-to-woo-women-at-trunk-shows/

Dean Crutchfield: In the Press IV

Dean Crutchfield insights on marketing and brands across the media and press, best Naming approach, effective naming strategies, Coke, WAMU, Washington Mutual, Myspace, Frank Sinatra, What’s hot in 2008, Starbucks,

Coke, Clydesdales score with the Super Bowl viewers

Suzanne Vranica, February 4th 2008, The Wall Street Journal

http://online.wsj.com/article/SB120112559156711183.html?mod=fpa_mostpop

What’s in a name? A lot it turns out

Ruth Sherman, February 7th 2008, Fast Company

http://www.fastcompany.com/blog/ruth-sherman/lip-service/whats-name-lot-it-turns-out

On the Internet, It’s all about my

David Browne, April 20th 2008, The New York Times

http://query.nytimes.com/gst/fullpage.html?res=9F00E1DC173AF933A15757C0A96E9C8B63&sec=&spon=&pagewanted=2

Going for the gold

Mitchell Peters, August 26th 2008, Billboard

http://login.vnuemedia.com/bbbiz/content_display/industry/e3icaabfeb875c91a9e674ae57e18371690

What’s hot for 08?

Kamau High, January 4th 2008, Adweek

http://www.insidebrandedentertainment.com/bep/article_display.jsp?vnu_content_id=1003689967

How to reenergize Starbucks

Matt Vella, February 20th 2008, Business Week

http://www.businessweek.com/innovate/content/feb2008/id20080220_372003.htm

Sinatra still the chairman with hit album

Kamau High, May 23rd 2008, Reuters

http://www.reuters.com/article/musicNews/idUSN2329184820080525

Dean Crutchfield: In the Press V

Dean Crutchfield insights on marketing and brands across the media and press, Oscars, Starbucks, Superbowl, Bank of America, Tesco, Chris Bosh, Pepsi,

Pepsi sign to get a lot more pop

John Lauinger, November 3rd 2008, Daily News

http://www.nydailynews.com/ny_local/queens/2008/11/03/2008-11-03_pepsi_sign_to_get_lots_more_pop.html

Tesco’s fresh and easy: are magic numbers ahead
Kevin Coupe, February 22nd 2008, Morningnewsbeat.com

http://www.morningnewsbeat.com/Home/Home_S.las?Date=2008-02-22

Athletes’ new game: their own web ads

Adam Thompson, January 17th 2008, The Wall Street Journal

http://online.wsj.com/article/SB120053935433496705.html?mod=hps_us_editors_picks

Bank of America’s brand power

Holly Sanders, January 14th 2008, New York Post

http://www.nypost.com/seven/01142008/business/bofas_brand_power_827085.htm

Philosophy for sale

Jessica Johnson, April 5th 2008, Globe and Mail.com

http://www.theglobeandmail.com/servlet/story/LAC.20080405.ATLAS05/TPStory/specialTravel

Celeb overkill saps commercial appeal

David Li, February 4th 2008, New York Post

http://www.nypost.com/seven/02042008/news/nationalnews/celeb_overkill_saps_commercial_appeal_72095.htm

How to reenergize Starbucks

Matt Vella, February 7th 2008, Business Week

http://www.businessweek.com/innovate/content/feb2008/id20080220_372003.htm?campaign_id=rss_null

Oscars Special: 30 sec. Chick flicks

Holly Sanders, February 2008, New York Post

http://www.nypost.com/seven/02252008/entertainment/movies/30_sec__chick_flicks_99226.hm