Dean Crutchfield: In the Press I

Dean Crutchfield insights on marketing and brands across a variety of media and press: McDonald’s, Post Office, Docks, Starbucks, Ad agencies in down turn, Superbowl, Humor in advertising,

A Brand new day

Kamau High, October 2008, Billboard

http://www.billboard.biz/bbbiz/search/article_display.jsp?vnu_content_id=1003839362

Ad agencies, already lean, are cutting their payrolls

Suzanne Vranica, October 13th 2008, The Wall Street Journal

http://online.wsj.com/article/SB122384687637226819.html

Striving for balance between losses and laughs
Stuart Elliott, October 14th 2008, The New York Times

http://www.nytimes.com/2008/10/15/business/media/15adco.html?ref=business

Super Bowl Hit, recession fears blitzing ad industry showcase
Holly Sanders, February 8th 2008, New York Post

http://www.nypost.com/seven/12012008/business/super_bowl_hit_141680.htm

A new look for McDonald’s
Matt Vella, December 8th 2008, Business Week

http://www.businessweek.com/innovate/content/dec2008/id2008123_918813.htm

TV campaign is culture shift for Starbucks

Stephanie Kang, November 17th 2007, The Wall Street Journal

http://marketinganalyst.blogspot.com/2007/11/tv-campaign-is-culture-shift-for.html

Post Office aims to leave yesterday’s image behind

Stuart Elliott, October 23rd 2007, The New York Times

http://www.nytimes.com/2007/10/23/business/media/23adco.html?n=Top/Reference/Times%20Topics/Organizations/P/Postal%20Service

Docks to woo women at trunk shows

Suzanne Vranica, October 1st 2007, The Wall Street Journal

http://blogs.wsj.com/runway/2007/10/01/dockers-to-woo-women-at-trunk-shows/

Dean Crutchfield: In the Press V

Dean Crutchfield insights on marketing and brands across the media and press, Oscars, Starbucks, Superbowl, Bank of America, Tesco, Chris Bosh, Pepsi,

Pepsi sign to get a lot more pop

John Lauinger, November 3rd 2008, Daily News

http://www.nydailynews.com/ny_local/queens/2008/11/03/2008-11-03_pepsi_sign_to_get_lots_more_pop.html

Tesco’s fresh and easy: are magic numbers ahead
Kevin Coupe, February 22nd 2008, Morningnewsbeat.com

http://www.morningnewsbeat.com/Home/Home_S.las?Date=2008-02-22

Athletes’ new game: their own web ads

Adam Thompson, January 17th 2008, The Wall Street Journal

http://online.wsj.com/article/SB120053935433496705.html?mod=hps_us_editors_picks

Bank of America’s brand power

Holly Sanders, January 14th 2008, New York Post

http://www.nypost.com/seven/01142008/business/bofas_brand_power_827085.htm

Philosophy for sale

Jessica Johnson, April 5th 2008, Globe and Mail.com

http://www.theglobeandmail.com/servlet/story/LAC.20080405.ATLAS05/TPStory/specialTravel

Celeb overkill saps commercial appeal

David Li, February 4th 2008, New York Post

http://www.nypost.com/seven/02042008/news/nationalnews/celeb_overkill_saps_commercial_appeal_72095.htm

How to reenergize Starbucks

Matt Vella, February 7th 2008, Business Week

http://www.businessweek.com/innovate/content/feb2008/id20080220_372003.htm?campaign_id=rss_null

Oscars Special: 30 sec. Chick flicks

Holly Sanders, February 2008, New York Post

http://www.nypost.com/seven/02252008/entertainment/movies/30_sec__chick_flicks_99226.hm