Dirty Brands: 5 sex myths that ring true

I read a blog post about sex myths and realized they’re right for brands also:

  1. Love is an emotion and not the same as anger, sadness or surprise
  2. Men want sex, women want relationships i.e., products wants sales, brands want relationships
  3. Love and hate are polar opposites, but a millimeter apart i.e. brand experience
  4. Porn appeals only to men is rubbish: sex sells
  5. Men are genetically programmed to cheat and many brands are guilty of doing that demonstrably these last few years.

A brand declines when it is no longer sublime, enjoyable or just plain down boring. Come on, let’s go, roll said the traffic cop yesterday

 

 

 

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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