Carnival Sinks Lower

After all the books, all the speeches and all the case studies on crisis management the CEO, Mickey Arison charts a course into mayhem, deciding it’s better for the parent business to shy away from the glare of publicity.

Mickey, people died. You’re the boss and leadership is about holding peoples fears. Grow up. This is not about making friends.

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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