What Makes a Mattress Cost $33000?

Wall Street Journal
“For any luxury brand, there has to be a perception of scarcity,” says Dean Crutchfield, senior partner at Method Inc., a New York brand consulting firm.

http://online.wsj.com/article/SB10001424052748704009804575308700105548776.html?mod=WSJ_Small%20Business_IndustryNews

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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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