What Makes a Mattress Cost $33000? Wall Street Journal “For any luxury brand, there has to be a perception of scarcity,” says Dean Crutchfield, senior partner at Method Inc., a New York brand consulting firm. … http://online.wsj.com/article/SB10001424052748704009804575308700105548776.html?mod=WSJ_Small%20Business_IndustryNews ShareClick to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to email a link to a friend (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Tumblr (Opens in new window)Click to print (Opens in new window)Like this:Like Loading... Related Author: Dean Crutchfield Builds Brands and Fixes Them When Broken View all posts by Dean Crutchfield