Red Peak’s Industry Trends of the Week

Natasha Chance of Red Peak Brand has once again spotted some excellent trends out there in Brandland:


  • BMW has issued a book celebrating its support of the arts over the last 40 years – a book with wheels that can be driven by remote control.
  • Coca Cola’s work with the WWF continues. The new white can was created to help protect the polar bear’s arctic habitat.
  • Burger King’s new packaging replaces copy with bold, simple design.
  • An app from IBM could give electric car owners real-time information on battery level and current energy costs.
  • Interact with virtual 3D objects. Check out the demo of Microsoft Research’s Holodesk.


  • The Dieline uncovers a new packaging trend: glow-in-the-dark design.
  • Best promotional event ever! This week we had the pleasure of meeting Pier Nicola D’Amico, from Klip in our studio and he showed us this video which blew our minds.
  • Nike and Hurley team up with the Otis College of Art and Design to challenge students to create sustainable, recycled and timeless pieces.
  • A refreshingly simple and fun website from one of our favorite brands, Help Remedies:

Author: Dean Crutchfield

Builds Brands and Fixes Them When Broken

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