Red Peak’s Industry Trends of the Week

Natasha Chance of Red Peak Brand has once again spotted some excellent trends out there in Brandland:

THE BIG BRANDS

  • BMW has issued a book celebrating its support of the arts over the last 40 years – a book with wheels that can be driven by remote control. http://bit.ly/v1etjk
  • Coca Cola’s work with the WWF continues. The new white can was created to help protect the polar bear’s arctic habitat. http://bit.ly/rC1mqq
  • Burger King’s new packaging replaces copy with bold, simple design. http://bit.ly/trbTQT
  • An app from IBM could give electric car owners real-time information on battery level and current energy costs. http://bit.ly/o5B0Nd
  • Interact with virtual 3D objects. Check out the demo of Microsoft Research’s Holodesk. http://bit.ly/vxEqHb

DESIGN & ACTIVATION

  • The Dieline uncovers a new packaging trend: glow-in-the-dark design. http://bit.ly/snlpW1
  • Best promotional event ever! This week we had the pleasure of meeting Pier Nicola D’Amico, from Klip in our studio and he showed us this video which blew our minds. http://bit.ly/u5KD6b
  • Nike and Hurley team up with the Otis College of Art and Design to challenge students to create sustainable, recycled and timeless pieces. http://bit.ly/trqKpk
  • A refreshingly simple and fun website from one of our favorite brands, Help Remedies: www.helpineedhelp.com
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Author: Dean Crutchfield

In an award-winning career spanning two decades, Dean Crutchfield has created, built and re-invigorated some of the world's most iconic brands.

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